I've included this week an article written by Jim Swank about viral marketing. As a person that is earning his living through internet marketing I am interested in anything that could get my message or product in front of my prospects. The truth is, this is the challenge to all business people.
In years past I have owned and operated a several different types of business. They were all the in same industry but they each had a completely different product and thus a different prospect for me to find. I always called it Marketing 101. It does not change for any business, any product, any location or demographic. The question is always how do we put our message and products in front of prospects that are qualified, able and ready to purchase our products.
With this in mind I have an interest in viral marketing and the expected results. Can it be tracked. Do we know where our sales are coming from? And do we have the correct product mix to appeal to this audience. Well.....I don't have a clue. So I thought I would find folks that could shed a bit of light on this and help us.
What do you think?
Randy
AdlandPro Classifieds
Tuesday, April 22, 2008
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Viral Internet Marketing, If it`s new, You haven`t been paying attention
Viral Internet Marketing, If it`s new, You haven`t been paying attention by Jim Swank
Have you ever registered for a free e-mail address or service? If so, then you have been sending viral messages to friends without even knowing about it. You are a carrier.
Viral Marketing is a popular marketing approach that encourages the voluntarily spread of messages shared with a handful of people to be passed on to countless networks of each individual who then forwards the same message to their own set of network and so on. As a result, the information is sent to more places than if you had bought a bunch of leads and stuck them in a autoresponder. And one of the best things about it is that in most cases, it’s free!
The Internet has generally provided this exciting marketing scheme as it provides a readily available and vast network of potential “carriers” of the information that Viral Marketers wish to spread. So, technically, it can be said that Viral Marketing is the cyber-enhanced version of the more commonly known “word-of-mouth” marketing.
Take, for example, the example of free e-mail registration and utilization. An individual has taken the bait of a Viral Marketer for a particular service with almost no effort and, in this particular scenario, no cost at all. You will notice that all messages sent using these free e-mail accounts are always tailed with the same invitation for free services. So, if your friends who receive your e-mail message through this free account also decides to take advantage of the free e-mail service and eventually sends messages to their friends using this account, the Viral Marketing cycle has caught on…. with each of you and your friends considered as “carriers” of the Marketing Virus.
The beauty of Viral Marketing is that it is very inexpensive, yet, a powerful form of marketing. With very minimal investment (if any), in terms of effort, time and money, the power and visibility of any marketing message through Viral Marketing is multiplied within an indefinite period of time among an infinitive number of people.
The intended customers of the marketing effort become, themselves, the marketers of the product, idea or service even without them realizing it. What other marketing effort can be more ingenious than this?
So, the next time you decide to use the web and surf through the internet, be aware. You may be the next recipient of another Viral Marketing infection.
For more information on “Viral Marketing”, go here: http://theminiurl.com/cv69
This article was posted by Jim Swank. Jim has been a successful internet marketer for over 10 years. He is also a popular ezine writer who focuses on how to help the newbie marketer. For more information on internet marketing, go to: http://www.MultiAffiliateIncomes.com .
Article Directory: Article Dashboard
Have you ever registered for a free e-mail address or service? If so, then you have been sending viral messages to friends without even knowing about it. You are a carrier.
Viral Marketing is a popular marketing approach that encourages the voluntarily spread of messages shared with a handful of people to be passed on to countless networks of each individual who then forwards the same message to their own set of network and so on. As a result, the information is sent to more places than if you had bought a bunch of leads and stuck them in a autoresponder. And one of the best things about it is that in most cases, it’s free!
The Internet has generally provided this exciting marketing scheme as it provides a readily available and vast network of potential “carriers” of the information that Viral Marketers wish to spread. So, technically, it can be said that Viral Marketing is the cyber-enhanced version of the more commonly known “word-of-mouth” marketing.
Take, for example, the example of free e-mail registration and utilization. An individual has taken the bait of a Viral Marketer for a particular service with almost no effort and, in this particular scenario, no cost at all. You will notice that all messages sent using these free e-mail accounts are always tailed with the same invitation for free services. So, if your friends who receive your e-mail message through this free account also decides to take advantage of the free e-mail service and eventually sends messages to their friends using this account, the Viral Marketing cycle has caught on…. with each of you and your friends considered as “carriers” of the Marketing Virus.
The beauty of Viral Marketing is that it is very inexpensive, yet, a powerful form of marketing. With very minimal investment (if any), in terms of effort, time and money, the power and visibility of any marketing message through Viral Marketing is multiplied within an indefinite period of time among an infinitive number of people.
The intended customers of the marketing effort become, themselves, the marketers of the product, idea or service even without them realizing it. What other marketing effort can be more ingenious than this?
So, the next time you decide to use the web and surf through the internet, be aware. You may be the next recipient of another Viral Marketing infection.
For more information on “Viral Marketing”, go here: http://theminiurl.com/cv69
This article was posted by Jim Swank. Jim has been a successful internet marketer for over 10 years. He is also a popular ezine writer who focuses on how to help the newbie marketer. For more information on internet marketing, go to: http://www.MultiAffiliateIncomes.com .
Article Directory: Article Dashboard
